Tag Archives | Sales Process

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The Art of Choosing: Cherrypicking your Projects

First, a word. It’s a business owners’ privilege to be able to decline projects. Of course, this privilege has its problems. To choose the projects that will best serve your business, choose the projects your business can best serve. This requires that you have an accurate picture of your business’ strengths and weaknesses. Identifying these strengths and weaknesses […]

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Improving Sales

Everyone has a an eye to improving sales. Here are Capitalize on Present Customers This is by far the most cost-effective way to increase sales. You don’t have to waste time, money, and energy educating them about your company–they already know about your products and services. These existing clients need a reminder. Inform them of […]

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When Customers Leave

If you are running a business, at some time or another, you will have to deal with losing business. The vast majority of customers leave for the same reason: Their needs are not being met for the price they are paying. Relocation and other factors may sometimes supersede this principle. However, it is generally true. […]

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