Tag Archives | sales

The Lead Generation Equation

It’s important to think of lead generation as a starting point for ongoing relationships. This is where business owners so often go wrong–they get the lead and then they never follow up. Many owners give this critical first step short shrift. Lead generation is formulaic: Value received + Value promised > Investment + Information Leads […]

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5 Ways to Boost Sales

Everyone is in sales. By that, I mean that everyone in your business has some influence on sales. Everyone has a chance to sell, whether directly or indirectly. In the Information Age, it is not enough to simply relay facts. To increase sales, you have to do much more than that. Here are some ways […]

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