If you haven’t seen it yet, UNC’s Kenan-Flagler Business School has a pretty interesting advertising campaign for their online MBA program.
I was surprised when I saw a banner ad on a website that looked like this:
Although business school was some time ago for me, this ad caught my eye immediately. In any case, the link lead to a website that prompted me to sign up to find out more information.
I thought this was an interesting case because online education, although growing in popularity, still has a stigma. UNC chose to deal with the reputation in a pretty aggressive but also humorous way. The ad creates an air of exclusivity around a product that is oftentimes regarded as sub-par.
About the author
Harry Plack, president of Plack and Associates, P.A. in Bel Air, MD, is responsible for business and profitability planning, mergers and acquisitions, business valuations, succession planning, and general healthcare consulting. A widely published writer, Harry is an authority on business and healthcare issues. Harry is a CPA and a member of both the AICPA and the MACPA. Additional certifications include PFS, CVA, CFE and CMC.