Archive | Marketing

Improving Sales

Everyone has a an eye to improving sales. Here are Capitalize on Present Customers This is by far the most cost-effective way to increase sales. You don’t have to waste time, money, and energy educating them about your company–they already know about your products and services. These existing clients need a reminder. Inform them of […]

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Mini-brands in Marketing

If you haven’t seen it yet, UNC’s Kenan-Flagler Business School has a pretty interesting advertising campaign for their online MBA program. I was surprised when I saw a banner ad on a website that looked like this: Although business school was some time ago for me, this ad caught my eye immediately. In any case, […]

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