Archive | Customer Loyalty

Measuring What Matters

Awhile back, Chip Conley gave an excellent TED talk called Measuring What Matters. It’s a great talk about how he runs his business according to his beliefs about the importance of the intangible–things like customer and employee happiness. It’s definitely worth watching or even re-watching. Here are some questions for your business, inspired by this TED talk. […]

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Mini-brands in Marketing

If you haven’t seen it yet, UNC’s Kenan-Flagler Business School has a pretty interesting advertising campaign for their online MBA program. I was surprised when I saw a banner ad on a website that looked like this: Although business school was some time ago for me, this ad caught my eye immediately. In any case, […]

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