Awareness

Maxwell’s second law in his book is the law of awareness.
It is easy to go through life on autopilot.
Making decisions based on assumptions can often be traced back to a lack of awareness–some of the most knuckle headed moves people make are made because they fail to actually look around at the situation.
This has clear implications for business, particularly well-established businesses.

About the author
Harry Plack, president of Plack and Associates, P.A. in Bel Air, MD, is responsible for business and profitability planning, mergers and acquisitions, business valuations, succession planning, and general healthcare consulting. A widely published writer, Harry is an authority on business and healthcare issues. Harry is a CPA and a member of both the AICPA and the MACPA. Additional certifications include PFS, CVA, CFE and CMC.